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Kimberly-Clark Corporation challenged the claims that were made on website and social media.
March 2, 2022
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs recommended that WaterWipes discontinue claims stating: • WaterWipes is the “#1 wipe against the causes of diaper rash” • WaterWipes are the “#1 cleansing wipes helping against the causes of diaper rash” • “It's official, we're clinically proven as the #1 wipe against the cause of diaper rash” These claims, which appeared on the advertiser's website and social media channel...
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